Career Practitioner Conversations with NCDA

Job Search 2.0: Leveraging AI to Unlock Career Potential with Dr. Tina Persson

Season 4 Episode 7


In this episode, Melissa Venable, NCDA Director of Professional Development, hosts Dr. Tina Persson, a global career coach and CEO of Passage2Pro. They discuss how artificial intelligence (AI) is revolutionizing the job search and career coaching landscape. Dr. Persson shares her experiences of significant shifts in the recruitment industry, including the influence of LinkedIn and AI tools like ChatGPT. The conversation explores the evolving role of career development professionals and the importance of human skills in a technology-driven job market. Key topics include the phasing out of traditional resumes and cover letters, AI-driven job ads and resume evaluations, and the need for a mindset shift towards leveraging AI for career success. Dr. Persson also emphasizes the importance of self-awareness and adaptability in future job markets.

Dr. Tina Persson is a visionary coach with a multifaceted background from the university and the corporate world. She holds an ICF PCC certification as an Executive and Career & Leadership Coach, specializing in emotional and adaptability intelligence. These skills have played a crucial role in shaping her educational and coaching business.

Additionally, Tina is a highly sought-after speaker. She frequently facilitates workshops and seminars for senior leaders, C-level executives, and high-potential individuals to help them achieve their goals. She is also an expert in leadership and team coaching facilitation.

Having spent nearly two decades in academia, Tina transitioned to the recruitment industry, gaining eight years of expertise as a Recruiter, Talent- and Brand Manager. Leveraging her diverse experience, she empowers researchers to transition smoothly from academia to rewarding business-driven careers. Her guidance has helped hundreds of researchers worldwide launch their new careers successfully.

As a successful businesswoman with an unwavering entrepreneurial spirit, Tina is the Founder of Passage2Pro AB, an educational and coaching company, and Aptahem AB, a biotech start-up featured in over 20 scientific publications. Furthermore, Tina is the inventor of 2 scientific patents. This passionate professional works out at the CrossFit Gym when she isn't coaching.

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